Once upon a time I was a YouTuber! When I was a YouTuber, I had a handful of fans. One of those fans, Miranda, is now trying her hand at making YouTube videos and wanted to start things off on the right foot. She commissioned me to make a whole brand for her YouTube adventure, which she called "The Life Experiment."
Miranda told me that her biggest inspiration is Disney, she loves Alice in Wonderland, and her favorite color is teal. I incorporated all of these things into her brand, since her YouTube channel was personal.
Miranda told me that her biggest inspiration is Disney, she loves Alice in Wonderland, and her favorite color is teal. I incorporated all of these things into her brand, since her YouTube channel was personal.
Since this brand is for a YouTube channel and social media, I wanted to design a logo that will look great in a square thumbnail/profile picture. The shape of the logo is inspired by the intro of all Disney films - with the stardust shooting around Cinderella's castle. Similarly, I chose stars as an embellishment because of the iconic song "When You Wish Upon A Star" that plays in that very same intro!
![Picture](/uploads/1/5/1/0/15105426/purple-logo-k.png?250)
One problem I noticed when choosing fonts for this logo, was that the "f" in "Life" looked a lot like a cursive "k." To reduce this confusion, I took a "y" from the same font, chopped it in half, and fit it onto the bottom of the "f" to improve the readability of the logo. Bonus: now the logo is 100% unique!
I knew what the channel art of this project was going to look like before I even started. Since Miranda is such a big fan of Alice in Wonderland, I wanted to make the channel art look like it could be a sort of "Wonderland!" I used a template to make sure I gave the logo enough space to show up on all screens. All illustrations in this are original.
The last thing I designed was a simple video intro for her videos, including all of her brand colors.